Palibex Wins the CEL Award for Logistics Excellence in Communication and Marketing
It Has Been Recognized for Modernizing the Image of the Logistics Sector and Attracting Talent
Palibex was one of the winners at the XXXIV edition of the Logistics Excellence Awards, presented yesterday before more than 200 professionals at the Beatriz Auditorium in Madrid.
The company was awarded in a new category, the CEL Award for Communication and Marketing, created to recognize companies that enhance the visibility of logistics and transportation. This category had the highest participation this year, with twenty projects submitted.
The award, sponsored by Pelican CATCHY, recognized Palibex for its “Logistic The New Sexy” campaign, based on a communication strategy that, as noted by the Spanish Logistics Center (CEL), “has succeeded in modernizing the image of the logistics sector and attracting talent, using a combination of creativity, message consistency, and a strong presence on social media.” The CEL adds that “the campaign has managed to transform logistics into an attractive sector, aligning with corporate values and highlighting the importance of people, CSR, and innovation as key pillars.”
Jaime Colsa, CEO of Palibex, stated that it is an honor to receive an award that promotes innovation in the sector, a hallmark always present in Palibex’s DNA, and recognizes companies that bring visibility to the sector. “This is what we have always aimed for: to show that logistics can be an attractive work environment that draws the best professionals. With all the talk about talent shortages, we want young people to aspire to work in companies like ours,” he emphasized. Jaime Colsa dedicated the award to the entire team behind the project and to the companies in the network that have supported the brand.
In the same Communication and Marketing category, FIELDEAS and Linde Material Handling Ibérica were finalists with their projects “Campaign for the Presentation and Download of the First Study on the Degree of Implementation of eCMR in Spain” and “When You Play to Win, Every Move Counts,” respectively.
XXXIV CEL Awards for Logistics Excellence
The gala began with an analysis of the sector’s situation by the president of the Spanish Logistics Center, Ana González, and the vice presidents of the European Logistics Association (ELA), Konstantinos Haniotis and Didier Granger. Next, the Director General of Industrial Strategy and Small and Medium Enterprises at the Ministry of Industry and Tourism, Jordi García Brustenga, spoke, followed by the award ceremony for the winners and finalists in each category.
The CEL “José Luis Carreras” Logistics Leader Award, sponsored by Carreras Grupo Logístico and awarded by the CEL Board of Directors, honored Mar Chao, president of the Port Authority of Valencia, for her outstanding career and her last year leading the Port of Valencia.
The CEL Logistics Excellence Award, sponsored by AENOR, went to IFA Retail for its project “Shared Resources and Their Impact on the Supply Chain,” promoting a model of sustainable and collaborative logistics.
The winner of the CEL Sustainable Logistics Award was Transprime for its initiative “Certification of the Responsible Shipper (CCR),” an innovative CSR program fostering ethical and sustainable logistics in loading companies. The first place in the Healthcare Logistics category, sponsored by Nacex, was awarded to CPC Málaga for its project “Unification and Integration of Logistics: A Model of Effectiveness, Efficiency, and Innovation.”
The CEL University Award, sponsored by STEF, recognized Cristina Domínguez Soto from ICAI for her project “Women in Senior Management: A Study on Transformational Leadership and the Impostor Phenomenon.” Finally, Blowind was recognized with the CEL Start-Up Award for its innovative approach to sustainable mobility.
The event concluded with a year-end review of CEL’s activities and the announcement of expectations for 2025 by Ramón García, CEL’s General Director.
