PHotoESPAÑA opens a new and exciting chapter for the Truck Art Project. This collection, previously comprised of trucks showcasing the latest trends in painting, drawing, and urban art in Spain, will now focus on photography this year through collaboration with PHotoESPAÑA, one of the world’s leading festivals of photography and visual arts.
The work from the series “Art in Movement” by photojournalist Ana Palacios
In this way, four trucks from the express transport network will serve as itinerant exhibition spaces featuring the works of four visual artists: Manuela Lorente, Bubi Canal, Tanit Plana, and Ana Palacios.
Each transformed vehicle will continue its commercial routes dedicated to express distribution of palletized goods across four cities where PHotoESPAÑA maintains a strong presence: Madrid, Santander, Valladolid, and Zaragoza.
Visit to the PBX Creativa Collection
To unveil this project, Palibex organized a launch event at its facilities, attended by the new director of PHotoESPAÑA, María Santoyo, photographer Manuela Lorente, and Palibex CEO Jaime Colsa.
From left to right: Jaime Colsa, Manuela Lorente, and María Santoyo
PHotoESPAÑA director María Santoyo highlighted that this initiative, in line with an edition focused precisely on movement, pays special attention to emerging creation, facilitates access to photography for new audiences, and decentralizes the festival by allowing it to be experienced in different locations throughout Spain.
Jaime Colsa expressed his enthusiasm for this new phase of the Truck Art Project and for the future of the collection, hoping that soon more logistics companies and artists, like Manuela Lorente, will join. Lorente herself expressed excitement seeing her work portrayed on such a large and accessible format, describing her pieces as “universal stories” blending reality and fiction, with a strong emphasis on local customs and popular culture, as is typical in her work.
During the event, guests had the opportunity to view the truck transformed by Lorente, operating in Madrid and featuring two artworks on both sides: “He plays the music, we dance” and “And this rat, who kills it.” According to Lorente, these pieces explore “universal stories” mixing reality and fiction, with a strong emphasis on local customs and popular culture, as is typical in her work.
The artist Manuela Lorente in front of her work “He Plays the Music, We Dance
The presentation also featured an impressive 13-meter trailer that will operate in Valladolid, showcasing images from the series “Art in Movement” by photojournalist Ana Palacios. This truck, featuring a young person jumping, symbolizes the liberation of children who have overcome social exclusion.
Ana Palacios’s Trayler, Which Will Operate in Valladolid
The other two trucks already in operation include one by photographer, video artist, and sculptor Bubi Canal, based in New York but originally from Cantabria, which will be seen in Santander with two images from the “Horizon” series depicting playfulness and spontaneity; and one by photographer Tanit Plana, featuring images from her project “Depth and Surface,” which will travel through Zaragoza raising awareness about the challenges faced by migrants.